"School is back in session and that means high school football takes center stage on Friday nights. Too bad, because in our town, that often means mediocrity gets the spotlight.

We have five public high schools in Springfield, MO. In years past, we have had our success stories. Some excellent teams have put together great seasons, but we have not had a state champion yet in the sport that dominates the headlines every September, October and November. And lately, it’s been ugly.

Here is the thing with football. It costs a lot of money. It brings in a lot of money. It involves a LOT of kids. Think team, band, cheerleaders, pep squads, dance teams, and so on. It is the ultimate squeaky wheel. A lot of people have an investment in the sport.

Another thing we TV teachers know. Football is one of the absolute best sports to cover. So many great visuals, so much wonderful sound, so much emotion. I just wonder if we actually “cover” our football teams like we cover other news topics. I mean, that is what a football game is. It’s a news event. People come together, things happen, and some go home happy, some go home disappointed. Money is involved, taxpayers’ money. The games bring in money, but it still takes our tax dollars to turn on the “Friday Night Lights.”

From what I have observed, high school TV shows rarely scratch beneath the surface of the game being covered. We get caught up in the action, the emotion, the school pride, and avoid practicing “journalism” at any cost. When is the last time our kids asked tough, but fair questions about the team, or the game? It almost never happens.

While we preach to our kids the importance of objectivity in journalism, where does objective news coverage go when it comes to the school football team? How long can losing seasons and poor participation continue to be ignored by the school NEWScast? Is your district pouring money into football when it may involve only 30 or 35 players, while it ignores classrooms with outdated technology, leaky roofs, a textbook shortage, or a library in need of a serious update? Those things impact your entire student body every day, not just on Friday night.

I challenge you, this fall, to teach your kids to cover football, and all sports, like you would cover anything else. Avoid tip-toeing around issues that deserve to be examined, questions that need to be asked.

If your school journalists continue to ignore serious issues related to sports in general, they might as well wear team jerseys when they anchor your show."


Recently, Shonda had an opportunity to "run with the pros" by shadowing the Marietta Daily Journal videographer during a Friday night football game. She got some of the best shots that have ever come back to Eagle TV after a weekend game. She observed storytelling by videocamera firsthand. So...what stories can you produce at a football game? Give me some ideas. Think outside the box and come up with ways to cover the news of sports!