Based on what I grade of your story ideas, none of you have the persuasiveness, the objectivity or the thoroughness to do this well, even though I've taught this skill many times in the classroom. We've looked at examples and I've given you a story idea to write up in front of me and then we all discuss it, as a class. Let me see if I can teach you how to do this, one more time.
1. Use full sentences. Let's start with the basics. If I walked up to you in the hall one day and looked into your eyes and said, "A federal law making it illegal" would you know what in the world I was talking about? This is not a full sentence. Try this instead, "A federal law making it illegal to sell toys with lead in them and includes all terrain vehicles went into effect a week ago."
2. If you have a strong opinion about the story and can't be objective, save the story for someone else. As a reporter, you are to keep your opinion out of the story. Tell me if you think this is un-biased and neutral: "If you don't have your financial aid forms in by the deadline then they charge a 50-dollar fee. If you had the money, you wouldn't be applying for financial aid. What about those students who work extremely hard in school and they can't go to college because of the expense?" I felt like I was on the cusp of an emotional rant that was very personal for this student. No where in the list of people to interview in this proposal was anyone in a financial aid office. Biased? What do you think?
3. There are two sides to every story. See above.
4. Don't base your story idea on a passing thought you had. Unless you can back it up with facts. Here's one: "I was listening to the radio and noticed that since Obama became president that urban radio stations are more politically inclined." This comment reminds me of the phenomenon that when you buy a Honda, you suddenly notice all Hondas on the road. This student needed to check on radio station formats and do research to see if formats had actually changed, before the story idea was turned it. It is possible that her theory is true, but I'm not going to say go ahead to a story proposal that is not based in facts. You have to convince me that there is merit to what you are saying.
5. Your story must be pertinent to as many people as possible. "I want to do a story on a family who had a tree fall on their house and it ruined their night." Why not do a story on how my sink clogged up and we had to call a plumber, or how our gutters overflowed and rain poured in close to the foundation of my house? Those things certainly ruined my night! But it's not a story. No one was injured or changed permanently. This didn't have a lasting impact, neighbors weren't affected and after a week or two, there's no story anymore, or any available b-roll. It's not newsworthy. I've had a tree fall on my house before and although it was a real pain in the butt for a few days, I didn't see any live trucks parked in my driveway!
6. Be specific. There are two examples for this one that I can show. First one, "this is a video about youth interested in different areas of work." ??????? What???? I have no idea what you're talking about. Let's keep reading: "Some of these kids have already begun to pursue them regardless of their age." Figured it out yet? Me neither. After reading the entire proposal, I think this is about young people finding their careers and beginning working in these fields long before they graduate from high school. Find a way to succinctly say what you're talking about in a way that we all understand.
Here's another one: "Every city has its own hidden treasures. In this story, we would reveal some of our city's own hidden gems that are right under our fingertips." Are we talking about Geraldo Rivera-go-in-a-cave-to-discover-a-treasure-chest-type of hidden gems or are we talking about places to visit, or things to do, or stores, or attractions that many people don't know about or what? Give me some examples of what you're talking about.
Here is a story idea that a couple of people suggested, but neither proposal hit the mark as far as a well-researched, thorough story. Let me show you how I would do it:
Bus Radio.
About one year after the debut of bus radio in Cobb County, it has proven to be beneficial in keeping order on the buses as the kids are more likely to sit quietly and listen, than to start something on the bus. According to the Cobb County Annual Report, (www.cobb.k12.ga.us/annualreport08/operations1.htm) bus drivers have reported significant improvement in discipline and behavior since starting Bus Radio. Bus radio advocates say that all programming is age-appropriate and socially responsible. The company says they encourage their sponsors to deliver positive messages and they actively seek partnerships with sports and activity-related companies as well as those that provide healthy food and drink alternatives.
www.busradio.net/press_room.php?pr=20080905_fox_rowdy_students.html.
Alternately, however, concerns about wasted money on GPS systems which bus radio systems come equipped with have some parents and board members concerned in this era of budget cuts and cutbacks. www.mdjonline.com/content/index/showcontentitem/area/1/section/21/item/124303.html.
I would interview bus drivers. students of all ages, parents, school board member and maybe a phoner from the Bus Radio headquarters. I would also interview Jay Dillon our PR rep. for the county. Because the story includes speculation about cost of the built in GPS and our district is in the throes of cutting back, I might also see if I could get an interview with our Superintendent. I would shoot video on a bus where bus radio was being played. I might open the story by showing that students were listening (or not listening depending on the case) to Bus Radio and interview students as they are riding the bus to see if they even hear it. Then, maybe go into the psychology of why music has a calming effect or distracting effect and then close the story by showing a bus leaving the school. The story would be different depending on the age group that I was doing the story on. I think that the most impact bus radio would have would be on middle schoolers, because they don't drive yet and rely on the bus and because social status and peer pressure seem to have the biggest impact on their actions.
See. It's really not that hard to convince me of your story idea. You have to be persuasive and un-biased. You have to write correctly and with good grammar. You have to show both sides and show me that you've done a little bit of legwork. You have to back up your story with relevant facts and trusted sources. This is your homework in BVP. You have to put a little bit into it.
Now, go find a good story idea and SELL IT TO ME! But first, respond to this blog by telling me why you are not doing your best on story proposals. What questions do you have? What can you do to make yourself do better with this?